The Future of Marketing & Public Relations: What’s Coming and How to Get Ready

Educational Breakfast Program
Tuesday, Jan 26, 2010 ~ 8 a.m. to 10:30 a.m.
The Newark Museum
49 Washington St., Newark, NJ 07102
Onsite parking available for a nominal fee

Are you looking to build your business, gain visibility for your cause, or strengthen your personal brand? Rohit Bhargava will share cutting-edge insights to help you reach your goals for 2010 and beyond. This entertaining, interactive presentation will cover high-level, big ideas while presenting practical steps you can take right away to position yourself for success.

FEATURED SPEAKER:
Rohit Bhargava, Senior Vice President, Strategy & Marketing, Ogilvy 360 Digital Influence

Rohit BhargavaRohit is a founding member of the 360 Digital Influence group at Ogilvy PR Worldwide and author of the best selling book Personality Not Included, a guide on how to use personality to reinvent your marketing that has been published globally in 8 languages. He writes the Influential Marketing blog, ranked by AdAge among the top 50 marketing blogs in the world, and has been featured in The Wall Street Journal, BusinessWeek, PBS, SkyNews, MarketingChina and Fast Company. Rohit teaches Global Communications at Georgetown University and is a frequent and “non-obvious” keynote speaker on marketing and business at events around the world.

 

 

 

 
PANELISTS:
We are pleased to announce that Rohit will be joined by this exciting trio.

John Federico, Professional Marketer and Business Developer

John FedericoJohn is known in digital media circles for his expert perspective and bottom-line results. John has developed successful new media businesses for companies like Audible.com (now a subsidiary of Amazon.com), Advance Internet, NJ.com, BlogTalkRadio, NetCreations (now ReturnPath), MarketSource (now Youth360), and MaMaMedia.

Formerly the Senior Director of Podcasting for Audible, Inc, John created and managed the company’s podcasting business unit, where he successfully developed marketing, business development and sales strategies for the leading provider of premium digital spoken audio information. He is the host and executive producer of On Digital Media, a podcast about the technology, creation, distribution, consumption and monetization of digital media and its effects on traditional media and marketing. You can learn more about John and his work at http://newrules.com

 
Jennifer Tornetta, APR, Director, Public Relations, AtlantiCare, Egg Harbor Township, NJ

Jennifer TorenttaJennifer Tornetta leads Media/Public Relations for AtlantiCare, the largest healthcare organization in southeastern New Jersey and one of the largest employers in that region. President Barack Obama and United States Department of Commerce Secretary Gary Locke named AtlantiCare a winner of the 2009 Malcolm Baldrige National Quality Award. Prior to joining AtlantiCare, she had a 14-year career in journalism that included working in radio, television and print. She was an assignment editor for Fox 29 WTXF-TV, Philadelphia. She freelanced for the New York Times, KYW-AM in Philadelphia and New Jersey 101.5 FM in Trenton, New Jersey. Jennifer was also a host and/or producer for several morning radio shows. She is a board member of the Public Relations Society of America – New Jersey Chapter and co-chair of its ethics committee.

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