AWCNJ presents a half-day, hands-on workshop
Friday, Mar. 19, 2010
8:15 a.m. to 1 p.m.
JCC Metrowest
Leon & Toby Cooperman JCC
760 Northfield Ave
West Orange, NJ 07052

Workshop Topics

  • Using social media for social change
  • Integrating social media into your marketing mix
  • Case Study: Implementing new media at the JCC MetroWest
  • Creating websites that grab attention and generate business
  • Cutting through the clutter: Effective email marketing for today
  • Search Engine Optimization (SEO) & Search Engine Advertising (SEA)

Keynote Speaker

Allison FineAllison H. FineAllison H. Fine
Activist & Award-winning Author, Allison studies and writes about the intersection of social media and social change. She is the author of Momentum: Igniting Social Change in the Connected Age, winner of the 2007 Terry McAdam National Book Award. She wrote a paper commissioned by the Case Foundation called Social CitizensBETA and edited Rebooting America, a collection of essays about reinventing 21st century democracy using new media tools. Her new book, The Networked Nonprofit, co-authored with Beth Kanter, will be published in 2010.

A senior fellow at New York City-based Demos: A Network for Change and Action, Allison hosts a monthly podcast for the Chronicle of Philanthropy called Social Good and writes the A. Fine Blog. Her articles have been published in the Boston Globe, San Jose Mercury Times, and the San Francisco Chronicle, and she is a frequent contributor to the Huffington Post. She was CEO of the E-Volve Foundation and was founding executive director of Innovation Network, Inc. She is a graduate of Vanderbilt University and New York University.

Roundtable Presenters
Melissa AllenMelissa Allen, Director, Marketing and Public Relations, JCC MetroWest, is a marketing and communications professional with 15 years of experience in the not-for profit sector. For the past 10 years, Melissa has developed and executed marketing strategies for JCC MetroWest’s three main business units and 12 sub-markets through the use of traditional and evolving marketing tools and techniques. JCC MetroWest is the fourth largest Jewish community center in North America. The organization operates two facilities serving a 400 square-mile area reaching from Essex to Morris County, NJ. Its classes, theater, events and community-wide festivals reach approximately 50,000 individuals per year.

Tasha Cooper ColemanTasha “TC” Cooper Coleman, Esq., Founder and CEO, UpwardAction®, West Caldwell, NJ and New York City. UpwardAction® is a brand development and new media marketing agency that helps clients develop enterprise-wide social media and digital marketing strategy to generate leads and build relationships. TC Coleman (Coach TC) is an internationally known brand development strategist, social media and digital marketing consultant, keynote speaker, author and business coach. As an attorney for over a decade (Fried Frank Harris Shriver & Jacobson, OFHEO & Movado Group, Inc.), TC has deep legal and corporate experience in international corporate transactions, brand development, intellectual property protection, advertising and digital marketing. She uses her background to help clients build a magnetic online presence, manage their online reputation and influence marketplace decisions. She is a graduate of Hampton University (VA) and Columbia Law School (NY).

Marc EngelsmanMarc Engelsman, Vice President of Client Programs and Services, Digital Brand Expressions, Kingston, NJ. DBE is a top-tier search marketing firm serving Fortune 1000 and middle-market companies. Marc came to DBE with over 25 years of experience in marketing and advertising, much of it spent at New York City-based agencies where he directed a range of business-to-business and consumer accounts. He leads DBE’s clients in the integration of their offline and online strategies with search engine optimization, paid search, reputation management and/or social media tactics. A frequent speaker nationally and internationally, Marc serves on the Marketing and Research Committee of the Search Engine Marketing Professionals Organization (SEMPO) and is a mentor through SEMPO Institute. He is on the Board of Directors for the Marketing Executive Networking Group (MENG) and serves on its Technology Committee. Read the DBE blog, follow Marc on Twitter, or connect with him on LinkedIn.

Karyn GreenstreetKaryn Greenstreet, President, Passion for Business, LLC, is an internationally known speaker, author, and self-employment expert who has taught business and personal development topics to over 250,000 people worldwide. She is extraordinarily passionate about helping self-employed people to create the life and business they want. Karyn has been offering small business coaching since 1994, drawing from her many years establishing and running home-based and self-employed businesses. She has served as faculty member at several schools and she was National Education Director for Practice Pay Solutions, where she created and taught classes on e-commerce and creating passive income with information products. She is currently on the faculty of the Painting and Decorating Contractors of America (PDCA) “Contractor’s College,” teaching classes on internet marketing and website planning for small business owners. Karyn has written more than 50 student guides on topics including personal growth, success and motivation, spirituality, business skills, and software education. She is the author of Designing Effective Workshops and Teleclasses: 7 Proven Steps to Creating Classes Students Will Love and 101 Home Office Efficiency Tips. Her latest book is How to Create and Run a Mastermind Group.

Mitch RubinMitch Rubin, Founder and President of Applied Info Group in Kennilworth, NJ, which specializes in email marketing services and database development. He has over 25 years of extensive experience in email marketing, database and software development and direct marketing. Mitch is the principal architect of the company’s software and marketing programs. Mitch and his team of programmers developed all of the software that powers their database, data processing, and email marketing programs. He initiated their email marketing division over 14 years ago, well before these programs were standard. Under his guidance, Applied Info Group has earned an outstanding reputation for consistently providing excellent quality work and service that boosts campaign performance and lowers expenses for publishers. In addition to his company’s membership in the DMA and Email Experience Council (EEC), Mitch is a board member of TAB, a trustee of the Kanomika Association. He provides ongoing technical, database and email marketing support to the North Jersey Chapter Susan G. Komen Foundation, and has a long-standing relationship with the Children’s Specialized Hospital and the Massachusetts Chapter of the Nature Conservancy.

At the door: $125

Cancellation Policy: To cancel a registration, please email at least five (5) business days prior to the date of the event to receive a full refund; no refunds will be given for cancellations received with less than 5 business days notice.

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